OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES.

A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

The kate spade Dandy Lane Sweepstakes (“Sweepstakes”) is only open to legal residents of Connecticut, New Jersey, and New York age 18 or older at time of entry. All employees of New York magazine and kate spade new york (referred herein as “Sponsors”), and their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies and all other companies involved in this Sweepstakes and their immediate family members and/or those living in the same household of each are not eligible to enter or win. Sweepstakes governed by U.S. law. Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void outside the states of Connecticut, New Jersey and New York and where prohibited by law.

Sweepstakes begins at 12:01 AM Eastern Time (“ET”) on October 10, 2012 and ends at 11:59 PM (ET) on October 24, 2012 (“Sweepstakes Entry Period”). Sweepstakes consists of a Grand Prize drawing and a Secondary Prize drawing. To enter, follow all entry instructions in this offer. Entries must be received during the Sweepstakes Entry Period. The first 500 eligible entries received will be declared Secondary Prize winners (subject to verification). In the event more than one eligible entry is received at the same time and date to win the last 500 Secondary Prize, such entries will be deemed “Tied Entries”. In the event of a tie for a Secondary Prize, a random drawing will be conducted from among all Tied Entries to select the Secondary Prize winner(s) to total up to 500. If an insufficient number of entries are received during the Sweepstakes Entry Period, any remaining Secondary Prize(s) will not be awarded. All eligible winning and non-winning entries received will be entered into the Grand Prize random drawing. Entrants subject to all notices posted online including but not limited to privacy policy. Limit: One entry per email/person. All entries and requests become Sponsors’ property and will not be returned or acknowledged. Sponsors are not responsible for lost, late, damaged or misdirected entries.

Prizes and their corresponding Approximate Retail Values (“ARV”):
One (1) Grand Prize: Twelve 5-piece place settings dinnerware from the Dandy Lane Collection (ARV: $1,668.00).
500 Secondary Prizes: Each winner will receive a New York Weddings Issue in March 2013 (ARV: $5.99 per issue). Limit one (1) Secondary Prize per household.

Total AVR of prizes: $4,663.00. Odds of winning depend on the total number of eligible entries received during the Sweepstakes Entry Period.

Grand Prize random drawing will be conducted on or about October 25, 2012 by a representative from the Sponsors (“judges”) whose decisions are final. Winners will be notified by e-mail and/or telephone. Grand Prize will be required to complete and return an Affidavit of Eligibility and Liability and a Publicity Release within seven (7) days of notification date or an alternate winner will be selected. If after two (2) attempts within seven (7) days to contact the potential Grand Prize winner via email and/or phone fails, s/he will be disqualified and an alternate Grand Prize winner will be selected at random from all non-winning entries received. If an Affidavit or prize notification is returned as undeliverable, it will result in disqualification, and the Grand Prize will be awarded to an alternate winner. Secondary Prize winners must provide their shipping address in order to receive their prize. Failure to provide the shipping address within a specified time as stated on the notification, it will result in disqualification and such prize will not be awarded. Grand Prize will be awarded “as is”. No substitutions are permitted except if prize is unavailable, in which case a prize of comparable or greater value will be awarded. Prizes are not redeemable for cash. Prizes are non-assignable or transferable except to a surviving spouse. Grand Prize winner is responsible for all federal, state, local and sales and income taxes. An IRS Form 1099 will be filed in the name of the Grand Prize winner for the value of the prize. Entry and acceptance of prize constitute permission to use each winner's name, prize won, hometown, photograph and likeness for online posting and promotional purposes without further compensation or notification, except where prohibited by law.

Participating entrants agree to these Official Rules and the decisions of the judges and the Sponsors, and release the Sponsors and their respective parent companies, affiliated companies, and all other businesses involved in this Sweepstakes, as well as the employees, officers, directors and agents of each, from all claims and liability relating to their participation, acceptance and use of any portion of prize. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this Sweepstakes or use or redemption of any prize. Sponsors are not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prizes.

In the event of a dispute over the identity of an online entrant, entry will be deemed submitted by the "Authorized Account Holder" of the e-mail address submitted at time of entry. Authorized Account Holder means the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Sponsors are not responsible for: (i) lost, late, misdirected, damaged, or illegible entries; or (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsors on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; or (ii) any injury or damage to entrant’s or any other person’s computer related to or resulting from participating in the Sweepstakes. By participating in the Sweepstakes, you (i) agree to be bound by these official rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of Sponsors and the independent judging organization, which are final and binding in all matters relating to the Sweepstakes. Failure to comply with these official rules may result in disqualification from the Sweepstakes. Sponsors reserve the right to: (i) permanently disqualify from any sweepstakes it sponsors any person it believes has intentionally violated these official rules; and (ii) withdraw the Sweepstakes if it becomes technically corrupted, (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Sweepstakes), and to select winner(s) from among all eligible entries received prior to withdrawal.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THIS WEB SITE OR INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL and CIVIL LAWS AND SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Sponsors: New York magazine (75 Varick Street, New York, NY 10013) and kate spade (2 Park Avenue, 8th Floor, New York, NY 10016).

For a winners’ list (available after November 30, 2012), send a self-addressed stamped envelope to: kate spade Dandy Lane Sweepstakes Winners, New York magazine, 75 Varick Street, New York, NY 10013, for receipt by November 30, 2012.

By entering, you automatically opt-in to kate spade and New York Weddings subscriber lists and future promotional offers from the Sponsors. Information provided by you to participate in this Sweepstakes is subject to the Sponsors’ privacy policies that can be found at www.katespade.com and www.nymag.com.